StubHub review
I recently got back from the SuperBowl, for which we bought tickets on StubHub. While the company's heart (and core business) is to manage an online marketplace for secondary ticket sales, many people are unaware that they also provide in-person logistics help for its customers at some large events and major venues.
It all started when the company realized it had hundreds of customers attending the same event, and any large-scale organization is going to have customer service concerns. So they started sending a representative to key sales events to aid with the expected hiccups and last-minute problems.
As their user base developed, they formalized the practice by creating on-site (or near-site) offices at large venues that were manned for all events.
That takes us to today's event: the Mother of All Events. With the SuperBowl taking place in New York for the first (and final) time, and StubHub now accounting for something like 10% of all SuperBowl tickets, they pulled out all the stops.
This corporation (an eBay subsidiary) set up a logistical system on par with the NFL. They deployed a mind-boggling presence, staffed by over 250 personnel from their offices across the country, with 10,000+ ticket purchasers.
They arranged shuttle buses from the Seacaucus train station (where they had an army of helpful personnel) to the Izod Center, where you were given your tickets, and they threw a massive, free tailgate party sponsored by SubZero (free food, drinks, goodie bags, games, entertainment and more.)
A fleet of buses (from as far away as Pennsylvania) then transported all ticket holders straight up to the stadium's front gate, where they waited during the game. At the end of the game, the buses (500 of them!!) returned StubHub clients to the train station or, if wanted, directly into Manhattan through a specially cleared route through the Holland Tunnel.
All of this comes at no additional cost to the buyer beyond the standard StubHub transaction costs. Throughout the event, every single employee from their operation was friendly, helpful, and efficient, and the entire thing put almost every other agency or group participating in SuperBowl crowd logistics to shame.
I'm back in Manhattan, safe and sound, and to say I'm impressed beyond belief with their service offering would be an understatement.
Is StubHub better than Ticketmaster?
These are two distinct business models.
Ticketmaster is a ticket vendor for the venues that they support. If the performance you want to see is in a venue that uses Ticketmaster, this is where you can get your tickets for the original price without worry of being ripped off.
Stubhub is a reseller; if you buy a ticket and decide you don't want to go to that concert or simply want to make a profit, you list your ticket on stubhub or one of the many others that exist and try to sell it.
What are StubHub's "fees" for, and why are they so high?
The fees are simply the funds received by StubHub in exchange for providing a service to the consumer (buyer or seller, there are fees on both sides). This is to cover fraud protection, ticketing system interfaces with partners, operational costs, and, of course, profit.
From the standpoint of a buyer, the advantage of paying these fees is having simple access to tickets and not having to worry about fraud. Fraud occurs in less than 1% of transactions, but as a buyer, you will only receive a call informing you that you have been upgraded to better seats.
I believe the corporation does not do enough to explain what a client receives for paying the fees. If they did, it could minimize people's irritation with costs.
Thank you
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