SeatGeek stated in November 2015 that it would begin delivering marketplace functionality. This declaration marked the beginning of SeatGeek and StubHub's rivalry.
What is the history of the two companies?
StubHub was founded in 2000 because a) there were few locations to buy secondary market tickets online, and b) if there were sites to buy, there was a lack of trust between the seller and the buyer, restricting sales opportunities.
When online commerce was in its infancy, StubHub established a marketplace where buyers and sellers could do business under the flag of trust.
SeatGeek's origins were a little more intellectual in character. The company was founded on the widely held belief that secondary ticket prices were inefficient and that there was a lack of a platform to readily determine which tickets were the best value at any given time.
SeatGeek's offering has long been focused on assisting customers in purchasing tickets with confidence that they are getting the greatest bargain for the seats they want.
How are the businesses different today?
StubHub prioritizes sellers. The majority of its features are intended to assist experienced sellers in moving tickets at a large volume. The front-end experience is intended to assist purchasers in locating tickets, albeit the pricing and fees are usually not the most affordable options.
SeatGeek's original purpose was to assist fans in finding decent secondary market ticket discounts. They accomplished this by combining information from numerous sellers so that fans could compare ticket prices and make more educated purchasing decisions. SeatGeek's latest iteration continues to aggregate, but it has evolved into a platform that promotes ticket exchange amongst fans.
Insiders in the ticket industry and academic researchers recognized that the ticket resale market was inefficient and that they might gain an edge in the purchasing/selling process, but the general public had little information to make informed buying or selling decisions.
Is SeatGeek less expensive than StubHub?
Tickets on Stubhub and Seatgeek are typically advertised by fans or brokers wanting to sell their tickets. When an individual fan lists a ticket, they will usually only post it on one platform so that they can easily regulate price and avoid having to deal with the same ticket being sold on various websites at the same time.
When a person lists their ticket on only one platform, it is possible that a ticket will be cheaper on one website than another. Because tickets can be posted individually on any website, the price on one exchange may be lower than on another. As a result, you'd need to look at both the prices and the available inventories.
When a ticket broker lists a ticket, they will typically employ a point of sale software or ticket distribution network to distribute tickets over many ticket selling platforms, such as seatgeek, Stubhub, and various other websites. When these tickets are supplied across all websites, the identical ticket is accessible for purchase on all of them. When the tickets sell, the postings on other websites are closed to prevent the same ticket from being sold twice.
Because tickets are dispersed over several websites, ticket brokers typically utilize a single pricing to offer their tickets, ensuring that they are accessible for purchase at the same price on each website. However, because each website has a different compensation structure on both the buyer and seller sides, prices may appear slightly better/worse across websites based on any markups built into the ticket price.
The identical ticket should be fairly equivalently priced across each ticket seller website from the buyer's perspective, however depending on any markups or promotional codes/discounts in play, that is where savings will occur.
Finally, depending on the event and seating position you're looking for, tickets on Stubhub and Seatgeek may have lower prices than the other. Always keep an eye out for discount coupons, since these will help you get the lowest tickets available. TickPick should also be considered in your ticket search because they have a 0% buyer fee (meaning the ticket price displayed is all-in pricing).
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