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Is selling tickets on StubHub illegal?

Is selling tickets on StubHub illegal?


 No, in a nutshell. The longer answer is a little more complicated...


Using Stubhub to sell your tickets is both legal and common practice around the world. What becomes murkier is how each state, province, or country legislates and regulates ticket resale.


Many states and provinces lack stringent ticket resale legislation, with many only prohibiting the resale of tickets within a certain distance or location from a venue.


Others may have strict rules that prohibit the resale of tickets in a certain area without a ticket resale license.


Some simply prohibit the resale of specific types of tickets, while others enthusiastically embrace the resale market and have entirely deregulated it.


It is the individual or business listing the tickets' responsibility to follow the rules and regulations of the region/region in which the tickets are being sold, but real regulation and enforcement of these laws is weak (or non-existent in many cases).


Having said that, tickets are constantly offered and sold, leaving most of the duty on the artist/box office/venue to take proper measures to enforce any form of regulation. Many events have ticket limits or geo-restrictions, and events will also try to prevent resale by using will-call/paperless tickets, but individuals who see an arbitrage opportunity in the ticketing space will continue to resell tickets.


This isn't to say you should promote ticket resale, but you should understand that the ticket resale sector isn't going away anytime soon, and that tickets resold online will have a long-term place in the ticketing world for many years to come.


If I sell tickets on StubHub, I must pay StubHub a commission. A service fee is also paid by the Buyer.


Yes, absolutely!


The transaction expenses are justified based on the benefits received by the buyer (and seller).


The costs are there to cover any delivery and hosting fees, but largely to charge you for the service of building a trustworthy, dependable marketplace that can offer you with real tickets to get you into the event!


StubHub also organizes events, creates a seat map, accepts numerous payment methods, and has a significant backend overhead cost that you may not be aware of. After all, they do need to keep the lights on!


There are a few more advantages supplied to the seller.


The most significant are the marketing costs, which are solely borne by StubHub. They have built a marketplace that must compete with other resale websites, and it is up to StubHub to get their listings in front of buyers' eyes - the seller does not pay for this up front.


The seller fee is also used to fund a portion of the Fan Guarantee - StubHub guarantees every sale for the customer (or they will receive a refund), thus the seller is also paying for this service. When a seller is unable to fulfill a sale, they will be charged a 40% replacement fee (or more) to ensure the customer receives event tickets.


Finally, the buyer will have access to a variety of tools to assist them in selling their tickets, including sales data. Even if the tickets do not sell on StubHub, this is practically a free service, which is integrated into the commission charged by StubHub to the seller.


What happens if StubHub tickets do not sell?


The tickets lose their value.


Essentially, if tickets are placed on StubHub and do not sell by the time the event begins, they will generally become nothing more than a glorified paper weight or digital reminder that you were unable to attend the event/were unable to sell your tickets.


Sell on a different resale website

A site like Vivid Seats will allow you to sell your tickets after the event has begun, as long as you can deliver them by rapid download/mobile transfer or meet the buyer close to the venue. If you just have hard stock tickets in this circumstance, this isn't a very practical alternative if you live far from the venue.


Sell your tickets to a scalper.

If you live near the venue or can get there, you will usually encounter street scalpers looking for tickets, either declaring that they are looking for tickets or holding placards that read 'I need tickets.' You can recover part of your money back by selling to them, but keep in mind that they are in the business of buying and selling tickets, so they will pay you a much lesser rate so that they can mark it up for the next possible buyer.


Give/sell anything to a friend

You may know someone who want to attend the event but did not purchase any tickets, and you can make their day by giving them away or selling them for a very low price. They may be annoyed that you didn't think of them sooner, but you tried!


Be inventive.

If none of the other possibilities are practical for you, you are effectively left with nothing more than a memory. Have some money set aside to convert paper tickets into something useful, or if they are digital, find alternative ways to get rid of the thought of all the money you paid on tickets that will now go to waste. Have some fun with it!


Thank you

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