I believe that a lot of the time it comes down to what you are most comfortable with.
If you just want to get totally 100% verified tickets, the box office main ticket distribution will be your best bet, regardless of price. Generally, this means you're purchasing from Ticketmaster or whoever the box office has collaborated with to oversee ticket distribution.
Some box offices/teams/leagues/artists will also have an authorized reseller service, which can be accessed via Ticketmaster or another third-party reseller.
The University of Notre Dame, for example, employs Vivid Seats as their official approved ticket reseller and supports ticket purchases through this site.
MLB as a whole uses StubHub as an approved ticket reseller with barcode integration, so you know your tickets are real every time you buy them.
There are numerous such instances, and you can usually find out if your venue/team has an authorized ticket reseller by visiting the box office website.
Prices will differ between the primary market and secondary ticket resellers, therefore it is critical to spend some time researching tickets before making a purchase.
When searching at secondary ticket websites for the first time, there is an inherent element of risk/fear, but many organizations do provide a sort of fan protection guarantee, and your credit card also provides a level of purchase protection should there be any complications.
StubHub offers a fan guarantee, Vivid Seats and TickPick have similar guarantees, and many other online ticket resellers will provide something as well.
At the end of the day, selling a fraudulent ticket online does not help anyone's business grow because the ticket seller will be hit with fees and penalties if valid tickets are not delivered, and the reseller website's reputation will be tainted if they do not fulfill what they listed and sold to you. With that stated, it is completely acceptable to be suspicious if prices appear to be too good to be true.
I would have no hesitation in purchasing tickets from any of the big secondary ticket resale websites, knowing that my purchase is secure.
Trust must be gained, which means they must be able to demonstrate to you that they are looking out for your best interests in terms of having a good time with the tickets you have purchased.
Check out different web reviews and gather some anecdotes from friends whether they have had any bad (or good!) experiences with other online resellers.
Finally, in response to your question of who is the greatest concert ticket reseller in terms of price and trust, firms who have been in business for a long time should be prioritized.
Here's a list of some of the ticket websites I'd recommend, however there are lots more that are just fine:
- Gametime
- Ticket Network
- TiqIQ
- Vivid Seats
- SeatGeek
- FanExchange
- Ticketmaster
- Stubhub
- TickPick
Many of these resellers will have identical ticket prices, but many will offer various coupon codes and discounts, so be sure to look for any promotional coupons before making your purchase. Furthermore, you may always use a cash-back gateway like Rakuten to save money on a ticket purchase.
Do you prefer buying tickets through Stubhub?
It depends on who you ask and the experiences you have as a result of your purchase.
When you buy tickets on StubHub, nothing amazing usually happens - you buy the ticket, you go into the event, case closed.
On the flip side, some purchasers may be stuck with tickets that do not admit them to the event, or, worse, no ticket at all! Through their Fan Guarantee, StubHub will do all in their ability to verify the ticket buyer has a genuine ticket; otherwise, they will simply refund the ticket buyer's purchase.
Other times, though, something wonderful (at least in the eyes of the customer) can occur - free ticket upgrades!
These occur on occasion, mainly as a result of a seller selling the incorrect tickets or providing the incorrect tickets to fulfill the order.
When these scenarios occur, the buyer may or may not be aware of all of the behind-the-scenes effort that is taking place, but at the end of the day, the buyer expects to have a positive experience at the event for which they have acquired tickets. As a result, you get a "free ticket upgrade."
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