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StubHub or Ticketmaster: which is better?

StubHub or Ticketmaster: which is better?


StubHub or Ticketmaster: which is better?


Better is subjective, so I believe it is critical to clarify what you consider 'better.' Do you mean which company has the best prices? Where should I sit? The trust factor? Let's look at each of these and see which one you favor.


better by Pricing


For StubHub 



StubHub takes a commission for each ticket sold, which ranges from 15% to 30% for most events. They will also provide limited-time promotional discounts, and you will be able to earn cash-back prior to your purchases through several cash-back sites.


Because StubHub is essentially a ticket reseller (though the distinctions between primary and secondary are becoming increasingly blurred), pricing are set by the sellers rather than the box office, therefore prices can vary from face value.


Occasionally, dramatically. The lowest price a ticket may sell for on StubHub is $6 plus costs, and there is no upper limit (though the odds of a ticket selling for obscene amounts of money is limited).


Prices are dynamic and continually changing, thus glancing at a set of tickets one day does not guarantee that the same ticket will be priced the same if you return in a week, much alone that those tickets will still be available.


StubHub discontinued its all-in pricing policy several years ago, so ticket prices now appear competitive until you reach the checkout page (like other resale websites).


For Ticketmaster



Ticketmaster also charges a commission for each ticket sold, despite being primarily regarded as a main ticket market. This has been changing in recent years as they have expanded into the resale sector with direct integration into their maps.


Ticketmaster fees might include order fees, processing fees, and shipping fees, among other things. 


They can range from 0 on no-fee events/promotions to 50%+ once accounted in against the ticket price.



Primary ticket prices (face value tickets) are set in collaboration with the artist/venue/promoter, though there may be an agreement in place to dynamically price these tickets up (or down) in order to remain competitive and match demand. These modifications will take effect without notice.


Many resale events on Ticketmaster will have price floors set to prevent the resale market from falling too far below Ticketmaster's primary market prices.


Because of potentially more competitive pricing, some resale sales activity may shift away from Ticketmaster and toward other exchanges.


Ticketmaster provides an all-in pricing option in their filter options for select events, although they normally follow the same practice of presenting simply the ticket price prior to any fees, and then displaying them in total once the checkout process has begun.


StubHub was the winner. Because StubHub has a $6 minimum floor price, resale tickets can be much cheaper than those on Ticketmaster, especially closer to the event day. Even on resale tickets, the costs paid on StubHub will often be the same as those paid on Ticketmaster, so there is no advantage one way or the other.


There are more promotions available as a whole on Ticketmaster, but not always for the individual event you want. StubHub conducts site-wide promos rather frequently, so you can occasionally find some good deals.


better by Seat Selection


For StubHub


Because StubHub's inventory for tickets is limited to what sellers have available, tickets may be limited in particular sections for events where there are few sellers.


Most events include interactive seat maps, and many larger venues have a live-look 3d simulated view from your seat area, allowing you to see whether there are any annoying poles or other obstacles in your view, as well as get an idea of what you'll be able to see from where you're seated.


Again, because inventory is determined by the number of listings available, it will be very easy to find seats in various sections/rows throughout a venue for large tours and popular teams, but for more obscure and smaller venue/lower popularity type events, there will be limited options in terms of available seats.


Sorting through the many sections can be difficult at times because some of the search capabilities are tucked away, but it is feasible to discover what you're looking for by using some of the filter tabs.


The 'best seats' option isn't always useful because what constitutes a fantastic seat does not necessarily correspond to how you understand seating possibilities.


For Ticketmaster


From the standpoint of the primary ticket market, this is the place to be because all available inventory will be sold here at all price points (at least during one of the many presales and eventual general on-sale).


Ticketmaster now offers an interactive seat map for almost every event, allowing customers to choose where they want to sit by selecting individual seats.

This can be difficult at times, especially during presales, because tickets on the map may not update as quickly as people pick them, resulting in many errors and dissatisfied fans who are unable to check out any available seats.


Once TM+ (Ticketmaster resale platform) is launched, more inventory becomes available to select from the interactive seat map, allowing fans to select seats from any location on the map.


In comparison to StubHub, you can see the precise seat you want, whereas StubHub allows you to select sections only and then self-filter the rows, with no seat numbers given to listings.


Ticketmaster also provides numerous filter options for your ticket selection process, including a price and top seats filter if you do not want to search using the interactive map.


Ticketmaster is the winner. The option to select an individual seat is far superior to simply selecting a section and working your way through the various rows.


If you know where your friend is seated, you can use the interactive map to identify the closest available seat.


Because only a percentage of the venue's seating will be available for purchase, StubHub inventory may pale in comparison to the 'theoretical' option to select all seats.


The convenience of browsing through Ticketmaster, as well as the additional search choices, makes for a more enjoyable overall experience.


better by Trust Factor


Trust Factor for StubHub

StubHub includes a Fan Guarantee with every ticket purchase made on their website, effectively assuring the customer that they will be able to attend the event in the seating they have selected.


If there are any problems, customer service will work with the buyer to guarantee they have equal or better seating than what was originally purchased and that they may attend the event.


If a seller fails to complete an order and replacement tickets are not available, StubHub will simply refund the ticket purchase, while SOMETIMES offering the ticket buyer with an additional credit to be utilized on a future purchase.


StubHub has done a fantastic job at advertising and raising brand awareness over the years, and they have a relatively high trust factor when it comes to ticket purchases.


Furthermore, with StubHub's vast number of barcode integrated events and venues, this adds an extra layer of protection for the buyer, knowing that each ticket acquired through these verified barcode transactions will result in a fresh unique barcode specifically for them.


StubHub's customer care team will have issues dealing with every single type of situation, as is the case with any other huge corporation dealing with an inventory supply they cannot precisely manage, and as a result, buyers will have some unfavorable experiences mixed in.


StubHub no longer provides all-in pricing as the default for their events, thus it is up to the buyer to choose whether to turn this feature on or deal with the surprise of fees being slapped on at the checkout screen, as is done with practically every other online ticket marketplace.




Trust Factor for Ticketmaster


For many years, Ticketmaster has been the de facto starting point for purchasing tickets due to the volume of primary ticket on-sales that they oversee on a daily basis. As a result, many individuals now regard Ticketmaster as an official source of tickets.


With the launch of TM+, purchasers can be confident that they are purchasing Verified tickets when using Ticketmaster, particularly when purchasing resale tickets on the platform.


Ticketmaster does not directly integrate Verified Fan Tickets for certain events, although they do list tickets for these events. These events typically lack an interactive seat map, and it is explicitly stated that tickets are not sold as Verified.


It should also be highlighted that fans are dissatisfied with Ticketmaster, as there are several forums and angry statements on social media on a daily basis regarding issues during presales, general sales, and the amount of fees charged on each ticket.


Having said that, it does not prevent ticket buyers from coming to their website to purchase tickets. Despite their negative connotation, ticket fees are the norm, and ticket buyers have simply learnt to accept them, even if they are widely loathed.


Ticketmaster is the winner. Despite the fact that both firms have excellent selling features, the fact that StubHub can only give a Fan Guarantee on their ticket sales isn't enough to offset Ticketmaster's ability to offer Verified tickets.


Ticketmaster is able to give unique barcodes on a substantially bigger amount of tickets than StubHub due to the multiple venues and events that they operate. As a result, Ticketmaster provides a higher level of assurance that a ticket purchased on their website will be valid.


Thank you 

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